Zynga, the creators of popular Facebook game FarmVille, have announced a partnership with Lady GaGa to debut music from her upcoming album “Born This Way” on their online game. Starting on May 17th, players can unlock an exclusive track from the album through a task presented to them in the game. They can unlock this song up until May 19th.
Following that, fans can unlock additional songs that are not exclusive to the game up until May 23rd, the album’s date of release. 46 million people worldwide play FarmVille each month, and it is the first time that song exclusitivity has been given to the game. Fans are also being given the chance to enter a competition to attend Lady GaGa’s next video shoot, along with a virtual unicorn to decorate their farms with.
Zynga director of entertainment and media, commented on the deal:
Lady GaGa is as passionate about her fans as we are about our players. This really was a great meeting of the minds to create an innovative and playful experience for those folks.
Time to get playing little monsters!