FAME launches in Japan alongside another campaign shot

Posted on August 2, 2012 by Laura

Lady GaGa’s debut fragrance “FAME” saw its launch in Japan yesterday, following the release of the second campaign shot by Lady GaGa on Twitter. Yesterday, Lady GaGa tweeted, saying:

my 2nd ad for my fragrance! photo by Steven Klein styling by @brandonvance littlemonsters.com/image/5018ad5d… via @ladygaga

— Lady Gaga (@ladygaga) August 1, 2012

After the fragrance launch in Japan, she also tweeted:

Thank u so much for yesterday Tokyo. 1800 Harajuku Monsters waited in line for for over 40 hours at the Plaza for fragrance launch i love u!

— Lady Gaga (@ladygaga) August 2, 2012

Check out a video and some images from the launch, along with the second campaign ad shot by Steven Klein.